DATABASE PUBLISHING MAKES LAST-MINUTE DEALS POSSIBLE
Klant
BelCompany is the second largest independent retailer of mobile telecom products in our country and runs about 60 BelCompany stores.
Opdracht
Give shape to the new wind blowing through the BelCompany communication. Create a handy tool to quickly communicate last-minute deals on a large scale, and also a medium to underline the innovative, fashionable spirit of BelCompany. Find a new style within the company's corporate identity.
Oplossing
BelCompany already issued every month an advertising folder, distributed door-to-door in 1.200.000 copies. In that folder the best deals of the moment were advertised. It was a medium with a good response. So we wanted to keep it, but then adapted to the competitive market - that is, suitable for last-minute deals. In addition, we created a trendy ...
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