SMALL PRODUCT, LARGE-SCALE COMMUNICATION PLAN
Klant
Becton, Dickinson and Company (BD) is a leading developer and distributor of products for health care, health care services and diagnostic systems. These are intended for doctors and nursing staff, industrial laboratories, research centers and patients all over the world.
Opdracht
Bring our new, ultrashort and revolutionary 4mm needle for insulin injection pens under the attention of professionals in diabetes care. Organize a launch event and several symposia. Take into account the ethical rules for product marketing in the medical sector. Develop a complete communication plan to support this launch.
Oplossing
Comith took up a position as a very flexibele and versatile partner on this project. The combination of experience in product marketing and an open 4x4 vision resulted in a well structured campaign. We offered BD a wide range of communications to launch this innovating needle in the market: a greased cooperation of concept, print, online and events ...
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