POWERFUL COFFEE MACHINES, STRONG DIRECT MAIL
Klant
Douwe Egberts, company of the Sara Lee group, is a well-known coffee producer. The company also develops and distributes coffee machines and accessories.
Opdracht
Launch a new series of coffee machines for offices, hospitals etc. Maximize the number of leads. Take our international corporate style guidelines for business communication into account.
Oplossing
Comith worked out a pull-action by means of a direct mail campaign. Facility managers could win one year of free coffee for their company or institution. In order to enable Douwe Egberts' account managers to better control the follow-up of this campaign, Comith organised the direct mail in post drops of about 500 mailings at a time.
The pull-act ...
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