OPTIMISING TRADE FAIR PARTICIPATION
Klant
The Vlaamse Uitgeversmaatschappij (VUM, now Corelio) publishes newspapers including De Standaard, Het Nieuwsblad, De Gentenaar and Het Volk and is the owner of Job@.
Opdracht
To increase traffic to the De Standaard stand at the Antwerp Book Fair. To create an unforgettable moment for visitors and to optimise recall.
Oplossing
Comith organised a daily news competition at the De Standaard stand. Visitors to the fair could find the answers in that day’s newspaper. Every night at around 10pm, staff at De Standaard would e-mail questions about the news that would be appearing in the paper the next day. Comith would then immediately put together the
competition form, and t ...
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