MOTIVATING DEALERS WITH INCENTIVES
Klant
Eurotyre is the largest network of tyre consultants in Europe. In addition to all of the top brand tyres, they also sell their own in-house brand ‘Eurotyre’.
Opdracht
Organise an incentive trip to Moscow for as many Eurotyre dealers as possible to participate in. Ensure that dealers are ‘proud’ of the Eurotyre in-house brand.
Oplossing
Comith produced plenty of work before the trip. For example, Eurotyre dealers were sent Russian postcards and secret KGB files featuring a high ‘teaser’ content. Comith doesn’t just carry out instructions, but also thinks things through with the client.
The amount of preparatory work required of the participants for going on the trip was kept a ...
soortgelijke cases
Can we optimize the return of a fair participation by engaging visitors more closely with our brand?
How can we get the most from an exhibition participation?
How to turn a music festival into a strong brand?
4x4 cases
How to persuade more customers to discover the firelle store concept?
How can we get the most from an exhibition participation?
How to turn a music festival into a strong brand?
Wilt u de volledige case bekijken? Laat hier uw gegevens achter.
U krijgt dan een link naar de volledige casebeschrijving toegestuurd via e-mail.