PR CAMPAIGN FOR PRODUCT LAUNCH
Klant
Intervet, part of the multinational Akzo Nobel, is the thirdlargest developer and manufacturer of animal health products in the world. Intervet was the first company to launch a new vaccine to completely wipe out the IBR disease in cattle.
Opdracht
Starting with an internationally approved communication concept, to develop a creative launch campaign for the Belgian market.
Oplossing
Comith translated the concept into high-calibre materials in a Che Guevara style for the Belgian market. Vets and trade journalists were invited to a number of conferences through a teaser mailing. A miniature placard underlined the message in a clear and playful way. Those interested could register through the Comith online registration module. F ...
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