MAILSHOT FOR NEW TECHNOLOGY CARS
Klant
Lexus, a sub-brand of the Japanese manufacturer Toyota, makes prestige cars that are distinctive for their style and refinement. Its cars are always equipped with the latest technologies.
Opdracht
To introduce clients and prospects to the range of hybrid cars and to the hybrid experience of the Lexus brand. This advanced technology combines different sources of energy for greater driving pleasure and safety, and a lower environmental impact.
Oplossing
Comith devised the concept ‘In balance with nature’ and compared the advantages of the hybrid technology with the nature of the Lexus driver. The design and content of the mailshot also reflected this perfect balance. An oblong perspex bar half-filled with water underpinned the balance concept visually. And on the box,
inlay, brochure and reply ...
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