COMMUNICATION CONCEPT
Klant
Becton, Dickinson and Company (BD) is the leading developer and supplier of materials for health care services and diagnostic systems. These are designed for doctors and nursing staff, industrial laboratories, research institutes and patients all around the world.
Opdracht
To design a communication concept for the launch of XM-One, a revolutionary product that determines with near certainty whether a transplant organ and a donor patient match genetically, which gives the transplant a higher chance of success.
Oplossing
The Comith creative teams chose ‘joie de vivre’ as the theme. After all, emotion is a better carrier of communication than purely rational arguments or a technical description. BD was charmed by the Comith communication concept, which centres around the child. They thought this was the perfect image to represent the joy of living, health, and, at t ...
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