COMMUNICATIONS WITH A HUMAN TOUCH
Klant
Gambro is a world leader in the medical sector, with its headquarters in the US.
Opdracht
To develop a series of niche advertisements for medical trade journals and combine worldwide corporate communications with the opening up of new, local markets. To apply the ‘think global, act local’ principle.
Oplossing
After analysis, competitors’ advertisements appeared to be merely informative, particularly focused on technical product descriptions and often lacking the human, emotional angle. While adhering to the house style, Comith changed the tone of the Gambro advertisements in a creative way. The emphasis now lies on the comfort, improved quality of life ...
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