MARKETING ANDCOMMUNICATIONS PLAN
Klant
Somati, a Belgian multinational with over 50 years of experience in integrated tailor-made fire protection, offers not only safety and security solutions but also special intervention vehicles. Somati had grown substantially in a short time, which meant that the company structure had become too complex.
Opdracht
To make the marketing communications more efficient and to restructure them to further stimulate the growth of Somati.
Oplossing
Comith analysed the company’s structure, image and marketing mix in depth. The biggest priorities were to standardise communications and stimulate interaction between departments. Comith advised prioritising corporate branding over the brand image of the business units and to build the brand structure around just three pillars: buildings, vehicles ...
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