50TH ANNIVERSERY CELEBRATION EVENT
Klant
Bandag is the world’s leading producer of rubber for retreads and equipment to prepare and fit used tyre casings with new treads. To mark the company’s 50th anniversary, the client wanted to organise a major event for all of its European dealers.
Opdracht
To come up with a concept that would appeal to every dealer. To produce communication messages that work in 26 different languages. To deliver smooth-flowing logistics for the event. To ensure that this important milestone in Bandag’s history would be remembered long after the event was over.
Oplossing
It was decided to opt for an 8-day Mediterranean cruise. As a pre-cruise teaser, the dealers were sent a message in a bottle, containing a map showing the course of the cruise, but no further details. A few days after that came a stylish invitation featuring all of the information required about this unique trip – in 26 different languages!
Deal ...
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