460M² STAND AT THE REIFEN ESSEN SHOW

Klant

Bandag is the world leader in retreading truck and bus tyres. And because the company was celebrating its 50th anniversary, it had a major presence at the Reifen Essen, which is the biggest international trade show for tyre products and an absolute must to visit for everyone in the industry.

Opdracht

To come up with a unique stand design to mark this milestone show for Bandag. To make sure that the launch of Bandag’s two latest treads would get plenty of attention. Take account of the new Bandag house style. Convince as many customers and new business prospects to come along to the show.

Oplossing

Comith created a multifunctional stand covering 460 m² and featuring 3 meeting rooms, kitchen, office and a hospitality corner – starting off in virtual form in 3D, so that the design could be fine-tuned later into its final incarnation. We also sent out the invitations, handled the stand set-up, catering and hotel accommodation, selected suitable ...