GP WINS POS BATTLE WITH DISPLAYS
Klant
GP Batteries International Ltd. develops, manufactures and markets batteries and battery related products. The company is a leading provider of primary and rechargeable batteries in the world and the largest manufacturer of consumer batteries in China. Most production plants of GP Batteries are located in Hong Kong, China, Singapore, Taiwan and Malaysia.
Opdracht
Promote the new rechargeable battery 'ReCyko+' in different supermarket chains through attractive displays and other POS materials. Also work on the branding of GP Batteries by profiling the brand as innovative and environmentally conscious. Provide better visibility and a stronger visual identity in order to distinguish GP Batteries from other battery brands.
Oplossing
With the new 'ReCyko+' batteries a new green story starts for GP Batteries. But what makes 'ReCyko+' so unlike conventional rechargeable batteries? Firstly, they are precharged and thus ready for use. And second, the life cycle of the battery lasts five times longer and it can be recharged up to 1000 times.
Comith worked out several concepts for ...
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