DM IN 40 VERSIONS RESULTS IN A CONVERSION RATIO OF 25 PERCENT

Klant

The services of HR service provider SD Worx are best known amongst large companies. However, the company also offers specific services for SMEs. SD Worx wanted to acquire new customers in this market segment in a short time.

Opdracht

Create a DM strategy to reverse the perception that SD Worx would focus exclusively on large companies. Point the lead campaign to prospect SMEs with at least 20 employees. Keep in mind that 99% of this group already is working with an HR services company. Emphasize our proxy philosophy and our core business, namely payroll. Make the campaign measurable.

Oplossing

We started with the fact that the vast majority of SMEs is already working with a payroll office. Often this cooperation is going on for years, while the service is not being questioned anymore. Comith developed some kind of crossover between a lead and an awareness campaign, with one central question: "Why change?". Answer: Because today your comp ...