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Website for 6 different profiles ensures maximum identification
6/10/2011

SpartaNova is a spin-off of the Ghent University and Vrije Universiteit Brussel. For over 15 years various research groups have been examining the relationship between physical features, sports performance, training and injuries. More than 25,000 athletes have been followed so far. With this knowledge SpartaNova wants to encourage athletes to exercise in a sensible way.Therefore it has developed a series of tests and specialized software. This software converts test results into ready-to-use and personalized workout advice to help improve performance and help avoid injuries.
The SpartaNova site is the main communication channel to and between athletes and sports coaches. Comith took on the development of the entire front-end of the site. Because of the heterogeneity of the target groups, we agreed from the start that the site should have different entrances. We not only made a distinction between athletes and sports coaches, but also emphasised different elements within these two main target groups.
The result is a site each user can identify with to a maximum extend. Customized images, testimonials and demos make it even more convincing. Comith was responsible for the complete website development: web design, programming, SEO, copywriting and even concept photography. Recently, the pages designed for athletes went online. Besides the website Comith also created supporting communication for the SpartaNova sports counselors, took care of the launch campaign (in journals, through DM, ...) and cooperated on the communication for an investors event, various information sessions and a workshop.
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