Johan guest speaker on SME event Stichting Marketing
4/10/2011

On October 25 Johan Van de Velde will give a presentation at the event "100 Minutes of Marketing for SMEs, 101% pragmatic". The event is organised by Stichting Marketing and takes place in The Mercedes House in Brussels.
The central theme of the session is direct mailing. How can SMEs build their mailings - whether printed or electronic - to generate many good reactions? The two marketing tools have both advantages and disadvantages, but they are very efficiently, if well designed and implemented. They make some SMEs even able to compete with their 'big' competitors. Participants are introduced to a few rules of thumb, many tricks and numerous illustrative examples to send direct mailings with measurable results.
Two speakers share their expertise in this area. Serge Schmitz has worked with the largest mailers in Europe, and cooperates today with several SMEs to optimize their mailings, in the position of marketing director of WWF Belgium. Johan Van de Velde is a board member of BDMA (Belgian Direct Marketing Association) and CEO of communication agency Comith. With his team, he helps companies every day to increase effectiveness of their campaigns.
The program starts at 11:45 and lasts - as the title suggests - 100 minutes. Register on the website of Stichting Marketing.
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