Comith - 4x4 communication - Affligem

Communication as a weapon in war for customers 16/12/2011
The uncertain economic climate and the arrival of formidable price breakers create nervousness among supermarket chains. Can effective communication make the difference in the battle for market share?
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Full communication partner for Dolce Vita 2Day 2012 15/12/2011
Dolce Vita 2Day is a fair for trendy epicureans that takes place every year in early January. For the second consecutive year Comith acts as full communication partner.
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POD in practice - Your own Comith agenda 14/12/2011
The personalized Comith agenda is a textbook example of 'print on demand'. An online wizard leads you through the easy creation process. It's not too late to order your copy for free!
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4S as in super sales service stunt 12/12/2011
A week after the launch of the iPhone 4S BelCompany decided to cut down the stock of the 'old' iPhone 4 with a super last-minute action. Comith designed, printed and delivered 17,200 flyers in only one day.
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Big game found! 9/12/2011
A few weeks ago we've ended our Game Campaign, one of the most successful recruitment campaigns in recent years for Comith. We did not expect to catch a real 'Wyld' though...
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DM with stopping power 8/12/2011
Recently Voka Oost-Vlaanderen launched a direct mail action targeted to the Trends Gazelles 2011. Comith was responsible for the DM from concept to fulfilment.
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Automate your communication across all media with mrs 17/10/2011
How to make your output to target groups more uniform? How to save time and costs with your communication? How to make the exchange of assets within your company easier? We have brought Comith's solutions to these challenges together now under one heading: mrs.
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Complete graphic design in 6 weeks 12/10/2011
Rivus is an international law firm with an office in Brussels and one in Switzerland. In six weeks time Comith developed a logo, corporate identity, image style, a website and 4 brochures.
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Bridgestone focuses on event marketing to launch TPMS 10/10/2011
In Austria Bridgestone launched its brand new Tyre Pressure Monitoring System during eSafety Challenge 2011. Comith created a full communication package and took care of the logistics on site.
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Website for 6 different profiles ensures maximum identification 6/10/2011
SpartaNova, a spin-off of UGent and VUB, specializes in scientific sports guidance. The website is the main communication channel to and between athletes and sports coaches. Comith took on the development of the entire front-end.
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The economic value of having Facebook fans 5/10/2011
Some companies go far to acquire as many Facebook fans as possible. Comith also has B2C customers that often turn to social media to communicate with their 'supporters'. Rightly, we believe. But can you build a communication strategy on Facebook?
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Johan guest speaker on SME event Stichting Marketing 4/10/2011
On October 25 Johan Van de Velde will give a presentation at the event "100 Minutes of Marketing for SME's, 101% pragmatic". The central theme of the session is direct mailing.
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Comith takes care of printing material Parkies again 3/10/2011
Parkies is the largest music festival in Flanders and the Netherlands, welcoming each year some 500,000 visitors. Comith was responsable again for all printed matter, including the layout of 21 different Parkies magazines.
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121 will be 12every1 tomorrow 12/07/2011

Variable data printing and digital printing are on the verge of a new revolution: personal mass communication

New revolution in printing technology
Variable data printing and personalized communication are on the verge of a new revolution. So far, 121 print communication was only feasible for direct mailings up to a few thousand copies, due to technical factors. Machines designed for variable data printing are still working with toners today. They can print up to about 3600 sheets per hour. The paper size of most printers is limited to A3, but there are printers that can handle larger formats, such as our own MGI. The cost of digital printing is much higher than offset and is more harmful to the environment, because digital printers are big energy consumers (the toner must be 'burned' onto the paper, which requires a lot of heat).

All the benefits of offset, with the ability to personalize
But that will soon change. Some manufacturers, including HP and Kodak, are developing a new technology that works with high-volume inkjet print heads. This heads spray ultra-thin ink jets, interrupted with a high frequency, directly on the paper. This process can also run continuously, so that paper rolls can be used. This latest generation of inkjet printers makes it possible to print at a speed of up to 200 meters per minute!
This technology brings digital printing very close to offset. It eliminates most drawbacks of the current toner printers and has the added advantage that you no longer have those coarse grid points in your print.

New challenges: customer data management
At the same time we face a new challenge. First our marketing databases have to be made suitable for individual mass communication. How will we use all information from loyalty cards and CRM databases for this new mass application? A number of processes for collecting and managing customer data will need to be fully rethougt. Also privacy issues we must consider. Comith has already begun to tackle this challenge. We work hard at developing our Marketing Repository System (MRS), which includes modules for data management.

Believe us: personal mass communication is the next hype among marketers. Although this technology won't push aside social networks such as Facebook, which remain important in any communication strategy.

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Comith supports Ex-Change and shows its commitment to SMEs in the South 1/07/2011
Ex-Change is the Flemish platform for business experts who want to share their knowledge with companies in the South. Comith has recently become a member of the Ex-Change Company Club, because we not only stand for commitment in communication, but also in socially responsible entrepreneurship.
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Chicken vs. egg - The difference between traditional and online media 21/03/2011
Marketing creates consumer needs and adds value to products. But the Internet has made consumers more critical. They compare more. While traditional advertising zooms in on the cackling of the chicken, communication via the Internet should rather focus on the egg.
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Johan Van de Velde in 'Entrepreneurs' - And-and-society leads to channel chaos 18/03/2011
VOKA magazine 'Entrepreneurs' gives the floor every month to a local manager in the section 'Ook dat nog'. In the February issue Johan Van de Velde from Comith wrote his vision on the and-and-society and the implications for the communications sector.
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Diesel enhances productivity 14/03/2011
It's official: Comith dog Diesel enhances the productivity and team spirit here at the office. A study in which people had to carry out a creative task has confirmed this assumption.
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The 5 most important trends in online marketing 24/08/2010
Software company Unica questioned 155 marketers about the most important developments for this year in e-marketing. We selected for you 5 outstanding online marketing trends of 2010.
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Internet for the first time more important than TV 17/08/2010
The internet has become a more important medium than television, according to the results of a follow-up study carried out by Edison Research and Abriton.
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Comith explains use of a marketing plan at B2B Days 7/06/2010
On Friday the 4th of June 2010 Johan Van de Velde, managing director of Comith, was invited as a guest speaker at the business event B2B Days in Antwerp Expo. He explained the use of a marketing plan.
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Comith attends Round-table Conference for Print Experts 26/05/2010
In its May edition Grafisch Nieuws publishes a report on the Round-table Conference for Print Experts. Central theme: Business Development in the graphical sector. Johan Van de Velde from Comith, together with 6 other experts, debated on the print opportunities of tomorrow.
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